A premium design to reflect a premium brand.

Our goal was to ensure the design felt unique to the Tribe Organic brand and conveyed the premium nature of their products and locations, says Paria Kia, Design Lead at Vinova. As such, our design employs unique layoots with a strong use of typography, photography, video, and space to create a clean and high-end feel while still adhering to best practices. The design team also used progressive loading states and animations, horizontally scrolling effect on the homepage, and amazing banners and storytelling to create a sense of movement and depth across various pages.

Challenge

2 month

Date

November 6, 2022

Tribe Organic

Bcorb client

Image is showing a design for Tribe organic brand. Done by Vinova agency. It's a Shopify website design

A premium design to reflect a premium brand.

Our goal was to ensure the design felt unique to the Tribe Organic brand and conveyed the premium nature of their products and locations, says Paria Kia, Design Lead at Vinova. As such, our design employs unique layoots with a strong use of typography, photography, video, and space to create a clean and high-end feel while still adhering to best practices. The design team also used progressive loading states and animations, horizontally scrolling effect on the homepage, and amazing banners and storytelling to create a sense of movement and depth across various pages.

Challenge

2 month

Date

November 6, 2022

Client's over view

Client's over view

Client Overview Tribe Organics is a premium wellness brand dedicated to offering high-quality organic supplements inspired by traditional healing practices. With a strong commitment to authenticity, sustainability, and health education, Tribe Organics sought a digital transformation to elevate its brand presence, improve customer engagement, and reduce reliance on third-party platforms like Amazon.

Client Overview Tribe Organics is a premium wellness brand dedicated to offering high-quality organic supplements inspired by traditional healing practices. With a strong commitment to authenticity, sustainability, and health education, Tribe Organics sought a digital transformation to elevate its brand presence, improve customer engagement, and reduce reliance on third-party platforms like Amazon.

Challenge and Our Approach

Brand Identity Reinforcement: Tribe Organics needed a distinctive visual identity reflecting its premium nature and global origins. Amazon Dependency: The brand was heavily reliant on Amazon sales, resulting in high fees and reduced control over customer relationships. Educational Content Delivery: Educating customers about the benefits of organic supplements while maintaining an engaging user experience. Seamless eCommerce Integration: Ensuring a robust, scalable platform capable of managing subscriptions and personalized recommendations.

1. Branding & Packaging Design:We refined Tribe Organics' brand identity by blending earthy tones, organic textures, and elegant typography to reflect the brand’s connection to nature and premium quality. Custom illustrations and distinctive packaging ensured a strong shelf presence. 2. Website Design & Development:Our team focused on creating a visually compelling and functionally superior website that: Showcased Products Creatively: Unique layouts, impactful typography, and high-quality photography conveyed the brand's authenticity. Engaged Through Motion & Storytelling: Progressive loading animations, scrolling effects, and subtle motion effects added depth and dynamism. Enhanced User Experience: We prioritized a clean, intuitive design that guided users seamlessly through product discovery, education, and purchase. 3. Subscription & Personalization:We implemented product subscription features and an interactive questionnaire, offering tailored product recommendations based on individual needs. Our platform of choice was Shopify Plus, enabling seamless eCommerce functionality, product subscriptions, and a personalized customer questionnaire to enhance the shopping experience.

Challenge and Our Approach

Brand Identity Reinforcement: Tribe Organics needed a distinctive visual identity reflecting its premium nature and global origins. Amazon Dependency: The brand was heavily reliant on Amazon sales, resulting in high fees and reduced control over customer relationships. Educational Content Delivery: Educating customers about the benefits of organic supplements while maintaining an engaging user experience. Seamless eCommerce Integration: Ensuring a robust, scalable platform capable of managing subscriptions and personalized recommendations.

1. Branding & Packaging Design:We refined Tribe Organics' brand identity by blending earthy tones, organic textures, and elegant typography to reflect the brand’s connection to nature and premium quality. Custom illustrations and distinctive packaging ensured a strong shelf presence. 2. Website Design & Development:Our team focused on creating a visually compelling and functionally superior website that: Showcased Products Creatively: Unique layouts, impactful typography, and high-quality photography conveyed the brand's authenticity. Engaged Through Motion & Storytelling: Progressive loading animations, scrolling effects, and subtle motion effects added depth and dynamism. Enhanced User Experience: We prioritized a clean, intuitive design that guided users seamlessly through product discovery, education, and purchase. 3. Subscription & Personalization:We implemented product subscription features and an interactive questionnaire, offering tailored product recommendations based on individual needs. Our platform of choice was Shopify Plus, enabling seamless eCommerce functionality, product subscriptions, and a personalized customer questionnaire to enhance the shopping experience.

Result & impact

Increased Direct Sales: The revamped website successfully reduced dependency on Amazon, driving more direct sales through Tribe Organics’ online store. Enhanced Brand Perception: The high-end design reinforced the brand’s premium identity, attracting a loyal and engaged customer base. Improved Customer Education: Thoughtfully crafted content sections helped educate visitors, fostering trust and boosting conversions. Scalable Growth: With Shopify Plus, the brand is now well-positioned for future expansion and continuous feature enhancements.

Result & impact

Increased Direct Sales: The revamped website successfully reduced dependency on Amazon, driving more direct sales through Tribe Organics’ online store. Enhanced Brand Perception: The high-end design reinforced the brand’s premium identity, attracting a loyal and engaged customer base. Improved Customer Education: Thoughtfully crafted content sections helped educate visitors, fostering trust and boosting conversions. Scalable Growth: With Shopify Plus, the brand is now well-positioned for future expansion and continuous feature enhancements.

Conclusion Through strategic design, development, and brand storytelling, we helped Tribe Organics transform its digital presence into a compelling, premium eCommerce experience. The project stands as a testament to how thoughtful design and robust technology can drive brand growth and customer engagement in today’s competitive online marketplace.

Conclusion Through strategic design, development, and brand storytelling, we helped Tribe Organics transform its digital presence into a compelling, premium eCommerce experience. The project stands as a testament to how thoughtful design and robust technology can drive brand growth and customer engagement in today’s competitive online marketplace.

Let’s bring your vision to life

Paria is here to ensure your experience with us is smooth and successful. Reach out anytime — she’s here to make sure you feel confident and supported throughout your journey with us.

Profile portrait of a man in a white shirt against a light background

Paria Kia

Creative Director

Extreme close-up black and white photograph of a human eye

Contact us

Let’s bring your vision to life

Paria is here to ensure your experience with us is smooth and successful. Reach out anytime — she’s here to make sure you feel confident and supported throughout your journey with us.

Profile portrait of a man in a white shirt against a light background

Paria Kia

Creative Director

Extreme close-up black and white photograph of a human eye

Contact us

Let’s bring your vision to life

Paria is here to ensure your experience with us is smooth and successful. Reach out anytime — she’s here to make sure you feel confident and supported throughout your journey with us.

Profile portrait of a man in a white shirt against a light background

Paria Kia

Creative Director

Extreme close-up black and white photograph of a human eye

Contact us

VINOVA agency

®

Stay connected

Join our newsletter and stay updated on the latest trends to boost your business

Vinova is a global digital agency based in Birmingham (Sutton Coldfield) with a strong presence and client collaborations in London, Dubai, Germany, California, Singapore, and Switzerland.

Vinova agency top Shopify agency in West Midlands

B Corp

VINOVA agency

®

Stay connected

Join our newsletter and stay updated on the latest trends to boost your business

Vinova is a global digital agency based in Birmingham (Sutton Coldfield) with a strong presence and client collaborations in London, Dubai, Germany, California, Singapore, and Switzerland.

Vinova agency top Shopify agency in West Midlands

B Corp

VINOVA agency

®

Stay connected

Join our newsletter and stay updated on the latest trends to boost your business

Vinova is a global digital agency based in Birmingham (Sutton Coldfield) with a strong presence and client collaborations in London, Dubai, Germany, California, Singapore, and Switzerland.

Vinova agency top Shopify agency in West Midlands

B Corp