Client's over view
Client's over view
Mogu is a premium dog food brand based in Hong Kong, dedicated to providing the highest quality nutrition for dogs. As a startup, Mogu aims to offer health-conscious pet owners products crafted from natural, wholesome ingredients. They sought a unique and engaging online presence that reflected their brand values while driving customer engagement and sales.
Mogu is a premium dog food brand based in Hong Kong, dedicated to providing the highest quality nutrition for dogs. As a startup, Mogu aims to offer health-conscious pet owners products crafted from natural, wholesome ingredients. They sought a unique and engaging online presence that reflected their brand values while driving customer engagement and sales.
Our Approach
To help Mogu build a compelling digital identity, we adopted a comprehensive, collaborative process centred on understanding their brand vision and market positioning. Our approach included: Discovery Phase: Conduct in-depth interviews, competitor research, and brand workshops to align on goals. Design & Workshops: Craft bespoke design concepts and hold interactive workshops to refine the visual identity. A/B Testing: Testing different design elements to ensure maximum user engagement. Development & Support: Building a fully custom Shopify-powered website with continuous technical support.
We delivered a complete brand experience through: Branding & Visual Identity: Establishing a cohesive brand identity with custom illustrations that reflect Mogu’s ethos. Website UI/UX Design: Designing a beautiful, intuitive website tailored to Mogu’s unique brand narrative. Bespoke Development: Developing a fully custom Shopify store with seamless navigation and optimized functionality. Core Pages Created: Homepage: An engaging introduction to the brand’s story and values. Product Pages & Collection Pages: Unique designs highlighting product benefits and nutritional information. Questionnaire & Result Page: An interactive tool for personalized product recommendations. Cart & Checkout: Streamlined and mobile-optimized purchase flow. About the Brand & Blog Pages: Informative sections that strengthen brand storytelling.
Our Approach
To help Mogu build a compelling digital identity, we adopted a comprehensive, collaborative process centred on understanding their brand vision and market positioning. Our approach included: Discovery Phase: Conduct in-depth interviews, competitor research, and brand workshops to align on goals. Design & Workshops: Craft bespoke design concepts and hold interactive workshops to refine the visual identity. A/B Testing: Testing different design elements to ensure maximum user engagement. Development & Support: Building a fully custom Shopify-powered website with continuous technical support.
We delivered a complete brand experience through: Branding & Visual Identity: Establishing a cohesive brand identity with custom illustrations that reflect Mogu’s ethos. Website UI/UX Design: Designing a beautiful, intuitive website tailored to Mogu’s unique brand narrative. Bespoke Development: Developing a fully custom Shopify store with seamless navigation and optimized functionality. Core Pages Created: Homepage: An engaging introduction to the brand’s story and values. Product Pages & Collection Pages: Unique designs highlighting product benefits and nutritional information. Questionnaire & Result Page: An interactive tool for personalized product recommendations. Cart & Checkout: Streamlined and mobile-optimized purchase flow. About the Brand & Blog Pages: Informative sections that strengthen brand storytelling.
Challenege and result
Startup Constraints: Being a startup, Mogu needed a high-impact digital presence within a lean budget. Brand Awareness: Establishing a distinctive brand in a competitive pet food market. Complex Information Display: Communicating detailed nutritional information while keeping the site visually appealing and easy to navigate
Challenege and result
Startup Constraints: Being a startup, Mogu needed a high-impact digital presence within a lean budget. Brand Awareness: Establishing a distinctive brand in a competitive pet food market. Complex Information Display: Communicating detailed nutritional information while keeping the site visually appealing and easy to navigate
Our tailored approach yielded significant business outcomes: Enhanced Brand Presence: A unique digital identity that sets Mogu apart from competitors. Increased Customer Engagement: Interactive tools like the questionnaire improved customer experience and product discovery. Optimized Mobile Experience: With a mobile-first design, the site delivered seamless browsing across all devices. Scalable Growth Platform: Shopify’s robust backend enabled Mogu to scale operations efficiently.
Our tailored approach yielded significant business outcomes: Enhanced Brand Presence: A unique digital identity that sets Mogu apart from competitors. Increased Customer Engagement: Interactive tools like the questionnaire improved customer experience and product discovery. Optimized Mobile Experience: With a mobile-first design, the site delivered seamless browsing across all devices. Scalable Growth Platform: Shopify’s robust backend enabled Mogu to scale operations efficiently.
